Competitor intelligence, refreshed daily

Your data shows what you shipped.
Ours shows what’s selling.

Daily competitor tracking across Moroccan retail: prices, promos, new products, and share. Fresh before your Monday meeting.

National share

+3.2%

47.2%

Share of tracked value, last 4 weeks

Top categories

  • Grocery
    38.2%
  • Personal care
    24.7%
  • Household
    15.3%
  • Electronics
    9.8%

Sample view from the Executive dashboard

Product capabilities

One weekly data set. Built for your whole team.

For marketing managers

See competitor moves the week they happen.

Price drops, promo launches, and new listings surface as a short daily list your team can act on, not a Nielsen PDF to retype into Excel.

  • 7 intelligence signals
  • Daily feed, weekly digest
  • New products flagged on first scan
  • Olive oil 1L, Marjane Casablanca+4.8% vs last week
  • Detergent 1kg, Carrefour Rabatnew low price
  • Coffee 250g, Marjane Marrakechout of stock, 3 stores

Sample alerts from the Veille dashboard

For executives

Know where your share went, and who took it.

A month-over-month waterfall traces every point of share you gained or lost, attributed to the competitor who moved it. Board-ready by Monday.

  • 13-week tracking window
  • Attributed by competitor
  • Balanced, traceable flows
StartABCDEnd

Sample waterfall, last month (Executive dashboard)

For product and marketing

Close the gaps in your portfolio.

Gap analysis lists the categories and products your competitors carry that you do not. Assortment decisions start from the shelf, not from memory.

  • Category gaps and product gaps
  • Competitor assortment diff
  • Rated by value at risk

For sales teams

Walk into every buyer meeting armed.

Know whether a buyer's other supplier is really offering a deeper promo before you negotiate. Promo depth and price per portion, retailer by retailer.

  • Promo depth vs competitors
  • Price per portion, not per pack
  • Weekly price index
  • You
    -12%
  • Market avg
    -9%
  • Competitor A
    -18%

Sample promo depth, this week (Brands dashboard)

How it works

Connect. Analyze. Act. Every week.

01

Connect

Field teams scan prices, promos, and shelf presence in stores across Morocco every week. Your distributor data joins the same view.

1,247 stores, weekly scans

02

Analyze

Cleaning and category logic turn raw scans into share, price indexes, and alerts. Every number traces back to a shelf and a price tag.

7 intelligence signals

03

Act

The Monday dashboard and the daily Veille feed surface what moved, who moved it, and where. Decisions land the same week, not the same quarter.

Monday 8 AM, every week

Used by brand teams

“We stopped guessing. The weekly numbers match what we see in our own stores, and now the whole team reads from the same sheet.”

Brand Director, Casablanca

12

retail groups tracked

1,247

stores, every week

38

categories priced

5

dashboards, one data set

Categories tracked: Fromages, Boissons, Huiles, Biscuits, and 34 more.

Prices, promos, and share, refreshed every week.

See your category the way the market does.

Book a 30-minute walkthrough. We bring a sample of your category, you bring the questions.